Amakhulu ezigidi zeetoni zenkunkuma zilahlwa minyaka le kwihlabathi jikelele.Ukusuka kwipakethe yeplastiki ukuya kwiibhokisi zokupakisha zephepha ezizinzileyo, abathengi baya beqaphela ngakumbi indalo.Ukupakishwa okuhambelana nokusingqongileyo ngokuqinisekileyo kufanelekile ukutyala imali, kuba, ngaphandle kokunciphisa indawo yakho yekhabhoni, ukusebenzisa ukupakishwa kwemveliso ehambelana nokusingqongileyo kunezinye iziphumo ezibalulekileyo.

Phucula umfanekiso webhrendi kunye nodumo

Ngokutsho kophando, ngaphezu kwesiqingatha sabathengi emhlabeni wonke bathi bakhetha ukuthenga iimveliso kwiinkampani ezinegama elihle lokusingqongileyo.

Ukuba uphawu lukhuthazwa ngokunciphisa i-carbon footprint kunye nokubonelela ngokupakishwa kokusingqongileyo, kuya kuba nzima ukutsala inani elikhulu labathengi.Ngapha koko, i-21% yabathengi abaphononongwa ngu-Unilever bathi ukuba banokubonisa ngokucacileyo iziqinisekiso zabo zozinzo ekupakishweni kwemveliso kunye nokuthengisa, baya kukhetha ngenkuthalo ezi mpawu kuba becinga ukuba zilungile kwihlabathi liphela.

Emva kokuyithumela, aba bathengi banokuthi badibanise i-brand kunye nengcamango yophuhliso oluzinzileyo, ngaloo ndlela iqinisekisa isikhundla sayo kwiingqondo zabathengi.Ukongeza, inokunyusa ukunyaniseka kwabathengi kwi-brand.

Umzila

Njengoko abantu beqonda ngakumbi impembelelo yobomi banamhlanje emhlabeni, inani labantu abaxhasa intshukumo yokusingqongileyo liyanda.Nangona esi sisenzo sokholo esilungileyo sokukhusela i-ecosystem, sele ingumkhwa, ngoko ke iinkampani ezibonelela ngokupakishwa kokusingqongileyo ziya kutsala abantu abakhula ngokukhawuleza.

Umgaqo-nkqubo karhulumente

Ukukhuselwa kokusingqongileyo ayisiyiyo kuphela indlela yefashoni yangoku, urhulumente ukwalawula ngokuthe ngcembe, oku kuthetha ukuba ukupakishwa kokusingqongileyo kuya kuba sisinyanzelo.

Ukusebenza kweendleko

Kukholelwa ngokubanzi ukuba ukupakishwa okulungiselelweyo kwiimveliso ezihambelana nokusingqongileyo kunokuba yindleko kwinkampani, kodwa iinyani zibonise ukuba ukhuseleko lokusingqongileyo lubiza kakhulu.Ngokunciphisa ukusetyenziswa kwezinto zokunciphisa iindleko, ubunzima bokupakisha buya kuba lula, ngoko ukuthutha kuya kufikeleleka ngakumbi.

Abathengi abaninzi ngoku bayayikhathalela indalo, kwaye bafuna ukuba iimveliso zipakishwe kwaye zisiwe kubo ngendlela ehambelana nokusingqongileyo.Ngenxa yokwanda kwenani labathengi abakhathalela indalo kunye nemigaqo-nkqubo karhulumente, iibhokisi zokupakisha ezinophawu lokusingqongileyo lolona khetho lungcono.Oku akuyi kunceda kuphela inkampani yakho ukunciphisa indawo yayo yokusingqongileyo, kodwa yokwandisa ukunyaniseka kwabathengi kwi-brand.