Ukumataniswa kombala woyilo lokupakishwa kwe-makeup kuqinisekisa umbono wokuqala womthengi we-brand okanye imveliso.Umbala udlala indima ebalulekileyo kwipakethe ye-cosmetic, enokuthi inqume imvakalelo yomthengi kunye nefuthe lokuziphatha kwabo.IPantone Institute of color studies ikhetha umbala wonyaka nyaka ngamnye, yaye ibikwenza oko kule minyaka ingama-20 idluleyo.
Emva kokusetyenziswa ngononophelo, imibala yefashoni inokunceda iibrendi zihambelane nentsingiselo kwaye zihlangabezane nokulindelwe ngabathengi kwizinto ezintsha.Ngokomzekelo, kwi-2016, i-crystal powder yayingumbala odumileyo wonyaka, owaziwa nangokuthi "i-Millennium powder".Ingene kumashishini amaninzi.Ukongeza kwisicelo kwibhokisi yokupakisha yezithambiso, ukusuka kwifashoni ukuya kuhombiso lwangaphakathi, kunye neemveliso zombane, irose element ikuyo yonke indawo.
Ngokutsho kukaPantone, i-coral ephilayo ibingumbala wepop wonyaka ophelileyo kuba ibingumbala ocacileyo obonisa ubomi, nangona imiphetho yayo ibithambile.
Ngokukhuthazwa kwamva nje kokupakishwa kokusingqongileyo, amashishini amaninzi aya kubonakalisa oku ngokuthelekisa umbala weebhokisi zokupakisha izimonyo, kungekuphela nje ukukhumbuza abantu ngokhuseleko lokusingqongileyo ngombala, kodwa nakwibhokisi yokupakisha imveliso.Umzekelo, sebenzisa izinto zokupakisha ezinokuphinda zisetyenziswe njalo njalo.
Umbala unokwenza ukupakishwa kwemveliso kudume kuyilo oluninzi lokupakisha, ke kubaluleke kakhulu ukuba iibrendi ziqonde ukuba umbala kunye neengqondo zabathengi zithungelana njani.
Umbala wokupakisha kunye nokulindela kwabathengi
Ngophuhliso olukhawulezayo lwetekhnoloji kunye nobukrelekrele bokwenziwa, abantu abaninzi banqwenela ukufudumala kunye nobuntu, kunye nebhokisi yokwakheka kombala ofudumeleyo unokwenza abathengi bazive befudumele kwaye bonwabile.Uninzi lwabathengi bachitha ixesha elininzi kwi-Intanethi, ngakumbi kwimidiya yoluntu.Icala lophawu linokusebenzisa ngokupheleleyo oku.Imibala efudumeleyo neyobuntu idla ngokutsala umdla wabathengi.Zonke ezi zinto zibaluleke kakhulu ukuchaphazela i-psychology yabathengi, eya kwenza abathengi bazive befudumele kwaye bamkelekile.
Umgangatho
Kwiminyaka embalwa edlulileyo, enye indlela yoyilo lokupakisha lutshintsho oluthe chu.Imibala ephambili ihambelana nemibala efanayo ukwenza i-gradient ethambileyo.Ngokomzekelo, obomvu, i-orange kunye nephuzi inokudibaniswa kakuhle nepinki.Ngokudibeneyo, le mibala inokwenza i-gradient eya kuthi ibambe ngempumelelo ingqalelo yabathengi.
Imibala edumileyo
Kulula ukuhambisana neentsingiselo ezidumileyo kunye ne-interweave brand logos ezidumileyo.Ukongeza umbala we-pop kuyo okanye ukuseta njengombala ongasemva kumbala wonyaka kwenza kube lula ukuhlaziya nayiphi na ipakethe yokwakheka ukuze ibe yindlela yepop kwangoko.Ukudibanisa umbala olula nako kongeza ukufudumala kunye nomdla, okwenza uyilo lokupakisha lube nomtsalane ngakumbi.
Izinto zombala
Enye indlela enzima yokwenza ukupakishwa kube nombala wamva nje odumileyo kukusebenzisa izinto zaloo mbala kuyilo lwayo.Ukongeza iipropathi zemibala kwizinto ngokwazo kunokuphucula ukuyila.Iigraphics ezilula, kunye nesakhiwo kunye nokumila kunokuhambelana nombala wonyaka.
Umbala wemibala kwaye ulandele umkhwa, kulula ukuchaphazela ukuthengwa kwabathengi.Ukugcina izicwangciso zombala zamva nje kunye neentsingiselo kubalulekile kulo naluphi na uphawu.I-Brand kunye nokuqonda kwabathengi zidibene kwaye zidlala indima ebalulekileyo kwingqondo yabathengi.Umbala wazo zonke ezi bhokisi zezithambiso zidlala indima ebalulekileyo ekufumaneni abathengi kunye nokuthengisa.Ukuze wenze ukusetyenziswa kakuhle kwendlela yombala, kubaluleke kakhulu ukusebenzisana nabavelisi bebhokisi yezipho zokuthambisa abanamava ukunyusa impembelelo yokuhanjiswa kwemveliso.
Ixesha lokuposa: Jun-15-2020