Njengomthwali wolwazi lwebrendi, iibhokisi zokupakisha zezithambiso zihlawulwe ngakumbi nangakumbi ziinkampani zophawu kule nyanga idlulileyo.Ukupakishwa okulungileyo kunokubonisa ngokupheleleyo ixabiso lebrendi yeemveliso zakho.Siyisebenzisa njani ipakethe yangaphandle yezithambiso ukuthengisa uphawu lwethu:

1. Ibhokisi isandiso sophawu

Njengomthwali we-brand, iibhokisi zokupakisha zokuthambisa zidlala indima ephambili ekungeneni kwintengiso nasekuthengiseni iindidi zemveliso entsha.Ukuthembela kwabathengi kwi-brand kunokusetyenziswa ngokusebenzayo ukwandisa ipotfoliyo yemveliso yemveli kunye nokudala ukunyaniseka kwe-brand.Ibhokisi yokupakisha ekhethekileyo kunye nolwazi olucacileyo lwegama zizinto ezithatha isigqibo sokuba abathengi benze izigqibo zokuthenga.

2. Amandla oyilo lokupakisha kunxibelelwano lwebrand

Uyilo lokupakisha lweemveliso zokupakisha kunye nokusetyenziswa kwemibala kubonakalisa iimpawu ze-brand, nangona ukhuphiswano phakathi kweendaba zakudala kunye neendaba zoluntu lugxininiso lwangoku kunxibelelwano lwe-brand.Abantu bahlala benikela ingqalelo encinci kuyilo lokupakisha, kwaye uyilo lokupakisha yeyona nto ithatha isigqibo sokuthenga.Nangona ukuthengwa kwe-intanethi kuye kwaba yinto eqhelekileyo ngoku, kusekho uninzi lwabathengi abakhetha ukuthenga kwiivenkile eziphathekayo, emva koko abathengi abathenga kwiivenkile eziphathekayo, phantse i-60% yezigqibo zemveliso zenziwe kwindawo yokuthengisa.

Njengento ebalulekileyo yophawu, ibhokisi yokupakisha imveliso iyahlula imveliso kubakhuphisana nayo kwaye yomeleza umtsalane wayo.Kubathengi, iibhokisi zokupakisha zisisalathisi somgangatho wemveliso.Ke ngoko, ubume bokupakisha obuyilwe ngokutsha bunikwe ingqalelo ziinkampani ezininzi zophawu.Isakhiwo sokupakisha asigxininisi kuphela ukwahlula kwi-shelf yokuthenga, kodwa kunceda ukwenza umfanekiso we-brand, ngaloo ndlela ukhuthaze abathengi ukuba bathenge iimpahla.

3. Ukupakishwa kunye nemveliso yonke

Ukupakishwa kubonisa umxholo wemveliso, ngoko ibhokisi yokupakisha kunye nemveliso kufuneka yenze yonke into, ngoko umgangatho webhokisi lokupakisha unokubonisa umgangatho wemveliso.Ukuba iimveliso zexabiso eliphezulu zifakwe kwipakethe ephantsi, oku kunokuthetha ukuba ukupakishwa akunakusebenza njenge-arhente yophawu.Ke ngoko, ukubaluleka koyilo lwebhokisi yokupakisha njengonozakuzaku wophawu kufuneka kuphunyezwe kuzo zonke iinkcukacha.

Indima yeebhokisi zokupakisha zokuthambisa njengoko intengiso kunye nemithombo yeendaba zonxibelelwano ijongelwe phantsi, nokuba luyilo, ushicilelo, kunye nobuchule bebhokisi yokupakisha zizinto ezithatha isigqibo.Ubukho bebhokisi lokupakisha akuncedi kuphela ukukhusela imveliso, kukwayinxalenye ebalulekileyo yokusebenza ngokubanzi kwe-brand.Ukupakishwa kweBrand sisixhobo esisebenzayo nesibaluleke kakhulu sokuthengisa.Inokukhuthaza ukunyaniseka kwebrendi kwaye ingasetyenziselwa ukomeleza ukunyaniseka kwebrendi.Indlela ebalulekileyo yesidanga.