Namhlanje, phantse yonke i-brand ye-cosmetics ihambela ekukhuselweni kwendalo kunye nokuzinza.Kwezinye iibrendi zezithambiso, umgca wabo wemveliso yonke okanye iimveliso zisekwe kukhuseleko oluzinzileyo kunye nokusingqongileyo.Kwezinye iibrendi, kukwenza utshintsho oluncinci kwindawo yokupakisha izithambiso ezibalulekileyo, ukuze zichaphazele iinjongo zabo kwaye zizenze zizinzileyo.Nokuba ingakanani ibhrendi yakho, inkampani yakho inokwenza utshintsho olukhulu kunye noluncinci ukwenza iibhokisi ezizinzileyo.
1. Iimveliso zephepha
Iibhokisi ezininzi zingamaphepha ahlaziywayo enziwe ngenkunkuma ebisetyenziswa ngabantu ngaphambili.Endaweni yokuba ilahlwe kwiindawo zokulahla inkunkuma, inkunkuma esetyenzisiweyo inokuphinda isetyenziswe kwakhona kwaye ingasetyenziswa kuyo nayiphi na ibhokisi yokupakisha yamaphepha, efana neebhokisi zobisi, iincwadi njalo njalo.Olu lukhetho oluzinzileyo kunokusebenzisa iphepha ekrwada.
2. Nciphisa ukupakisha ngaphezulu
Ukuyila ubume bebhokisi yemveliso ukunciphisa ukusetyenziswa kokupakisha kuya kwenza imveliso yakho igcineke ngakumbi.Nangona kunjalo, kubalulekile ukusebenzisa inani elilinganayo leephakheji.Nangona iibrendi zifuna ukunqanda ukusetyenziswa kwezixhobo zokupakisha ezongezelelweyo ezingeyomfuneko, ukusetyenziswa kwezinto ezimbalwa zokupakisha kunokonakalisa ingqibelelo yezithambiso.Ngoko ke, kubalulekile ukuzibuza: zingaphi izinto zokupakisha ezingasetyenziselwa ngaphandle kokubingelela imveliso okanye umgangatho wayo wokupakisha?
3. Ukupakishwa kweenjongo ezininzi
Ukupakishwa kwezinto zokuthambisa ezisebenzayo yindlela entsha nenomdla yokwenza iimveliso zakho zizinze ngakumbi.Ukongeza, kukho iindlela ezininzi ezahlukeneyo zokwenza ukupakisha kusebenze imisebenzi emininzi.Ngokomzekelo, ibhokisi yesipho se-cosmetic yenzelwe njengomsebenzi wezandla kunye nebhokisi yokugcina, ukwenzela ukuba ibhokisi yokupakisha ye-cosmetic ingaphinda isetyenziswe ngabathengi emva kokusebenzisa izimonyo.
4. ukuthenga
Ukusetyenziswa kwezinto ezizinzileyo ezikrwada yinto ebalulekileyo ekudaleni iimveliso ezizinzileyo.Oku kunokubandakanya ukusetyenziswa kwezinto ezivela ngaphakathi elizweni.Xa amashishini ethenga iimveliso kunye nezixhobo eTshayina, ukukhutshwa ngexesha lokuthutha kunokuncitshiswa.Ukongeza, ukusetyenziswa kwemithombo ezinzileyo yezinto zokupakisha izithambiso yindlela esebenzayo yokudala iimveliso ezihambelana nokusingqongileyo.
Ukukhetha ipakethe yezithambiso zokusingqongileyo akuncedi kuphela kwindalo, kodwa kunokushiya umbono olungileyo kubathengi.Ukuba ibhrendi yakho ifuna ukuqalisa uyilo lwakho olulandelayo lokupakisha, unokubhekisa kwezi ndlela zingasentla ukwenza ipakethe yakho yokuthambisa ilunge ngakumbi kokusingqongileyo.
Ixesha lokuposa: Jun-15-2020